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Advertising and Promotion Chris Hackley 3 Revised edition
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Advertising and Promotion
Chris Hackley
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
360 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 13, 2014 |
| ISBN13 | 9781446280713 |
| Publishers | SAGE Publications Ltd |
| Pages | 360 |
| Dimensions | 188 × 239 × 23 mm · 793 g |
| Language | English |
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