Marketing in Context: Setting the Scene - Chris Hackley - Books - Palgrave Macmillan - 9781137297105 - November 8, 2013
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Chris Hackley
Marketing in Context: Setting the Scene

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

236 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 8, 2013
ISBN13 9781137297105
Publishers Palgrave Macmillan
Pages 230
Dimensions 137 × 222 × 18 mm   ·   430 g
Language English  

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