Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling - Christoph Burmann - Other - Springer Fachmedien Wiesbaden - 9783658483142 - July 16, 2025
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Christoph Burmann
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling Third Edition 2025 edition

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The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.

Media Other     N/A   (Unknown format)
Released July 16, 2025
ISBN13 9783658483142
Label Springer Fachmedien Wiesbaden
Pages 321
Dimensions 240 × 168 × 21 mm   ·   556 g
Language German  

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