Does Having More Options Make Consumers Happy? - Izey Victoria Odiase - Books - - 9798674617068 - August 12, 2020
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Izey Victoria Odiase
Does Having More Options Make Consumers Happy?

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This book is about two varying perspectives on the effectiveness and value of increased consumer choices. According to Malcolm Gladwell, more choices increases consumer happiness and satisfaction, but Barry Schwartz disagrees. We will analyze both perspectives and discuss the role of marketing professionals.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 12, 2020
ISBN13 9798674617068
Pages 28
Dimensions 152 × 229 × 2 mm   ·   54 g
Language English  

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