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Building Strong Brands and Engaging Customers With Sound
Building Strong Brands and Engaging Customers With Sound
Opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, chapters provide a comprehensive understanding of the multidimensionality of sound.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 25, 2024 |
| ISBN13 | 9798369307786 |
| Publishers | IGI Global |
| Pages | 267 |
| Dimensions | 150 × 220 × 20 mm · 716 g |
| Editor | Jaskari, Minna-Maarit |
