Postcolonial Marketing Communication: Images from the Margin - - Books - Springer Verlag, Singapore - 9789819702848 - April 21, 2024
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Postcolonial Marketing Communication: Images from the Margin 2024 edition

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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 2024
ISBN13 9789819702848
Publishers Springer Verlag, Singapore
Pages 178
Dimensions 150 × 220 × 20 mm   ·   449 g
Editor Chaudhuri, Himadri Roy
Editor Das, Arindam
Editor Turkdogan, Ozlem Sandikci

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