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Quantitative Modelling in Marketing and Management Second, 2 Revised edition
Quantitative Modelling in Marketing and Management
400 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 19, 2015 |
| ISBN13 | 9789814696340 |
| Publishers | World Scientific Publishing Co Pte Ltd |
| Pages | 568 |
| Dimensions | 237 × 163 × 35 mm · 962 g |
| Editor | Huarng, Kun-Huang (Feng Chia University, Taiwan) |
| Editor | Moutinho, Luiz (University of Glasgow, UK) |