Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods - Charan, Ashok (Nus, S'pore) - Books - World Scientific Publishing Co Pte Ltd - 9789814678575 - July 10, 2015
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Charan, Ashok (Nus, S'pore)
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.

720 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 10, 2015
ISBN13 9789814678575
Publishers World Scientific Publishing Co Pte Ltd
Pages 720
Dimensions 117 × 228 × 25 mm   ·   824 g

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