Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies - - Books - Springer Verlag, Singapore - 9789811664359 - February 2, 2023
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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies 2022 edition

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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

358 pages, 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 2, 2023
ISBN13 9789811664359
Publishers Springer Verlag, Singapore
Pages 358
Dimensions 155 × 233 × 23 mm   ·   564 g
Editor Azer, Jaylan
Editor Balaji, M. S.
Editor Bhattacharyya, Jishnu
Editor Hewege, Chandana R.
Editor Jiang, Yangyang

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