Chinese Consumers: Exploring the World's Largest Demographic - Ashok Sethi - Books - Springer Verlag, Singapore - 9789811342929 - December 21, 2018
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Ashok Sethi
Chinese Consumers: Exploring the World's Largest Demographic Softcover Reprint of the Original 1st 2019 edition

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.

230 pages, 6 Illustrations, black and white; XIII, 230 p. 6 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 2018
ISBN13 9789811342929
Publishers Springer Verlag, Singapore
Pages 230
Dimensions 211 × 148 × 19 mm   ·   322 g

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