The Dynamics of Advertising - Jackie Botterill - Books - Taylor & Francis Ltd - 9789058230850 - November 17, 2000
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Jackie Botterill
The Dynamics of Advertising 1st edition

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Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

300 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 17, 2000
ISBN13 9789058230850
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 150 × 220 × 10 mm   ·   550 g
Language English  

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