Cross-Cultural Business Behavior - Gesteland Richard R - Books - SAMFUNDSLITTERATUR, FORLAGET - 9788763002387 - January 2, 2012
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Gesteland Richard R
Cross-Cultural Business Behavior 5th edition

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Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added.    In addition, international managers' challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace.      

399 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Specielt cover Indbundet
Released January 2, 2012
Original release date 1996
ISBN13 9788763002387
Publishers SAMFUNDSLITTERATUR, FORLAGET
Genre Textbooks     School Books and Textbooks
Pages 399
Dimensions 169 × 239 × 36 mm   ·   806 g
Language English  
Original language English

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