Consumer Psychology: A Study Guide to Qualitative Research Methods - Prof. Paul M.W. Hackett - Books - Verlag Barbara Budrich - 9783847407720 - April 18, 2016
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Prof. Paul M.W. Hackett
Consumer Psychology: A Study Guide to Qualitative Research Methods

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.

100 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 18, 2016
ISBN13 9783847407720
Publishers Verlag Barbara Budrich
Pages 166
Dimensions 151 × 214 × 10 mm   ·   250 g

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