Pretsedentnye Imena V Rossiyskoy I Amerikanskoy Reklame: Sopostavitel'nyy Analiz - Svetlana Kushneruk - Books - LAP LAMBERT Academic Publishing - 9783847309093 - December 5, 2011
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Svetlana Kushneruk
Pretsedentnye Imena V Rossiyskoy I Amerikanskoy Reklame: Sopostavitel'nyy Analiz Russian edition

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«Pretsedentnye imena v rossiyskoy i amerikanskoy reklame» ? odno iz pervykh v Rossii sopostavitel'nykh issledovaniy, posvyashchennykh izucheniyu priemov ispol'zovaniya shiroko izvestnykh imyen sobstvennykh dlya pryamoy ili kosvennoy kharakteristiki raznykh tovarov i uslug s tsel'yu privlecheniya k nim vnimaniya potentsial'nykh pokupateley. Avtor vyyavlyaet spetsifiku obrashcheniya k sferam kul'turnogo znaniya, otsylka k kotorym obnaruzhena v rossiyskoy i amerikanskoy kommercheskoy reklame. Aktsent delaetsya na soderzhatel'no-semanticheskikh i funktsional'nykh kharakteristikakh pretsedentnykh imyen. Osoboe vnimanie udelyaetsya skhodstvam i razlichiyam rechevogo ispol'zovaniya pretsedentnykh imyen, formiruyushchikh kul'turno-informatsionnoe prostranstvo sovremennykh potrebiteley v dvukh stranakh, chto mozhet okazat'sya poleznym dlya dal'neyshey razrabotki reklamnykh kampaniy otechestvennymi i zarubezhnymi spetsialistami.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2011
ISBN13 9783847309093
Publishers LAP LAMBERT Academic Publishing
Pages 232
Dimensions 150 × 13 × 225 mm   ·   364 g
Language German  

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