Customer Experience As a Strategic Differentiator: Research in the Retail Banking Industry - Adri Drotskie - Books - LAP LAMBERT Academic Publishing - 9783844396560 - May 24, 2011
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Adri Drotskie
Customer Experience As a Strategic Differentiator: Research in the Retail Banking Industry

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Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 24, 2011
ISBN13 9783844396560
Publishers LAP LAMBERT Academic Publishing
Pages 340
Dimensions 150 × 19 × 226 mm   ·   524 g
Language German  

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