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LOHAS-Marketing: Strategie – Instrumente – Praxisbeispiele Stefan Helmke 1. Aufl. 2016 edition
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LOHAS-Marketing: Strategie – Instrumente – Praxisbeispiele
Stefan Helmke
Das Buch diskutiert das Phänomen der LOHAS (Lifestyle of Health and Sustainability) und liefert konkrete Handlungsempfehlungen und Tools für eine erfolgreiche Segmentierung und Bearbeitung dieser Zielgruppe.
191 pages, black & white illustrations, colour illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 5, 2016 |
| ISBN13 | 9783834930422 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 191 |
| Dimensions | 168 × 240 × 11 mm · 331 g |
| Language | German |
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