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Cause related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele Marcus Stumpf 2014 edition
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Cause related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele
Marcus Stumpf
Cause related Marketing (CrM) bezeichnet die Zusammenarbeit eines Unternehmens mit einer Non Profit-Organisation. eine Unternehmenskampagne, die den Verkauf eines Produktes an eine Spende für eine „gute Sache“ koppelt.
135 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 8, 2014 |
| ISBN13 | 9783834930415 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 135 |
| Dimensions | 168 × 240 × 8 mm · 254 g |
| Language | German |
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