Rhetoric of Logos: A Primer for Visual Language - Eduard Helmann - Books - Niggli Verlag - 9783721209570 - October 6, 2016
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Eduard Helmann
Rhetoric of Logos: A Primer for Visual Language

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The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 6, 2016
ISBN13 9783721209570
Publishers Niggli Verlag
Pages 144
Dimensions 146 × 208 × 14 mm   ·   258 g
Editor Switzer, Brian

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