The Right Sensory Mix: Decoding Customers’ Behavior and Preferences - Management for Professionals - Diana Derval - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662637944 - April 10, 2022
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Diana Derval
The Right Sensory Mix: Decoding Customers’ Behavior and Preferences - Management for Professionals Second Edition 2022 edition

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People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences.

165 pages, 6 Illustrations, black and white; X, 165 p. 6 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 10, 2022
ISBN13 9783662637944
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 322
Dimensions 242 × 159 × 28 mm   ·   668 g
Language English  

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