Strategy and Communication for Innovation - - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662519677 - August 27, 2016
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Strategy and Communication for Innovation Softcover reprint of the original 2nd ed. 2013 edition

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The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.

482 pages, 32 black & white illustrations, 29 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 27, 2016
ISBN13 9783662519677
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 465
Dimensions 155 × 235 × 25 mm   ·   671 g
Language German  
Editor Minshall, Tim
Editor Mortara, Letizia
Editor Pfeffermann, Nicole

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