The Cultural Influence on International Business - Mostafa Elmarzouki - Books - LAP LAMBERT Academic Publishing - 9783659522710 - February 9, 2014
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Mostafa Elmarzouki
The Cultural Influence on International Business

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Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 9, 2014
ISBN13 9783659522710
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 150 × 4 × 226 mm   ·   113 g
Language German  

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