Razrabotka Programmy Prodvizheniya Vuza Na Osnove Brendinga: Monografiya - Elena Gracheva - Books - LAP LAMBERT Academic Publishing - 9783659469282 - October 9, 2013
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Elena Gracheva
Razrabotka Programmy Prodvizheniya Vuza Na Osnove Brendinga: Monografiya Russian edition

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Monografiya posvyashchena issledovaniyu prodvizheniya vysshikh uchebnykh zavedeniy na rynke obrazovatel'nykh uslug s pomoshch'yu instrumentov brendinga. V knige rassmotreny teoreticheskie osnovy issledovaniya sushchnosti brendinga, kak klyuchevogo instrumenta prodvizheniya. Predstavleny rezul'taty issledovaniya prodvizheniya Penzenskogo gosudarstvennogo universiteta arkhitektury i stroitel'stva, vyyavleny motivy vybora vuza u potentsial'nykh potrebiteley obrazovatel'nykh uslug i vliyaniya na nikh elementov brenda. Opredelena pozitsiya vuza na matritse moshchnosti brenda. Predlozheny rekomendatsii po sovershenstvovaniyu programmy prodvizheniya vuza na osnove ispol'zovaniya instrumentov brendinga, kotorye pozvolyat uvelichit' loyal'nost' potentsial'nykh potrebiteley obrazovatel'nykh uslug k vuzu, sformirovat' polozhitel'nyy imidzh, povysyat stepen' uznavaemosti vuza sredi potentsial'nykh potrebiteley i budut sposobstvovat' razvitiyu vuza kak sil'nogo brenda na rynke vysshego professional'nogo obrazovaniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2013
ISBN13 9783659469282
Publishers LAP LAMBERT Academic Publishing
Pages 200
Dimensions 150 × 12 × 225 mm   ·   316 g
Language German  

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