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Zakupochnaya Logistika Roznichnykh Operatorov Pri Razvitii Segmenta Stm Gorba Lyubov' Russian edition
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Zakupochnaya Logistika Roznichnykh Operatorov Pri Razvitii Segmenta Stm
Gorba Lyubov'
V nastoyashchee vremya v roznichnoy torgovle neobkhodimo izmenenie kontseptsii vedeniya biznesa, chto svyazano s perekhodom v novuyu fazu ekonomicheskogo razvitiya, obuslovlennuyu gosudarstvennoy politikoy i vstupleniem v VTO. V knige opisany tendentsii razvitiya setevoy roznichnoy torgovli v Rossii, ukazany predposylki dlya formirovaniya tsepey postavok, upravlyaemykh sprosom. Predlozhen variant provedeniya analiza sistemy zakupok gipermarketa i sposoby vyyavlenie faktorov, snizhayushchikh effektivnost' vzaimodeystviya setey i postavshchikov. Priveden vozmozhnyy primer sozdaniya modeli strategicheskogo partnerstva "postavshchik - set'" putem razvitiya integrirovannogo informatsionnogo prostranstva, chto okazyvaet vliyanie na povyshenie kachestva obsluzhivaniya potrebiteley i snizheniya izderzhek. Vydeleny usloviya, opredelyayushchie vnutrennie i vneshnie konkurentnye preimushchestva magazina. Predlozhena sistema organizatsii zakupok v segmente sobstvennykh torgovykh marok s uchetom vnutrenney i vneshney integratsii v tsepi postavok i segmentatsii postavshchikov po bazisnym kriteriyam. Kniga prednaznachaetsya dlya studentov, magistrantov obuchayushchikhsya po ekonomicheskim spetsial'nostyam i prakticheskikh rabotnikov v oblasti roznichnoy torgovli.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 20, 2014 |
| ISBN13 | 9783659469251 |
| Publishers | LAP Lambert Academic Publishing |
| Pages | 180 |
| Dimensions | 150 × 10 × 226 mm · 286 g |
| Language | German |
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