Psychographic Segmentation of Investors - a Case Study - Sarang Bhola - Books - LAP LAMBERT Academic Publishing - 9783659437861 - August 4, 2013
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Sarang Bhola
Psychographic Segmentation of Investors - a Case Study

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Present work is the work submitted for the award of M. Phil, degree in Business Management to Shivaji University, Kolhapur. The research mainly focuses on the impact of demographic profile and personality of investors in understanding investment pattern. The study was approached at macro level. The broad parameters of demographic and psychographic variables were bring in use to collect data from samples and data analysis has been worked out using advanced statistical tools.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 4, 2013
ISBN13 9783659437861
Publishers LAP LAMBERT Academic Publishing
Pages 132
Dimensions 150 × 8 × 225 mm   ·   215 g
Language German  

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