Razrabotka Innovatsionnykh Metodov Prodvizheniya - Andrey Kostetskiy - Books - LAP LAMBERT Academic Publishing - 9783659337895 - February 7, 2013
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Andrey Kostetskiy
Razrabotka Innovatsionnykh Metodov Prodvizheniya Russian edition

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Klassicheskiy mekhanizm prodvizheniya tovarov i uslug na rynok, vklyuchayushchiy takie traditsionnye marketingovye kommunikatsii kak reklama, svyazi s obshchestvennost'yu, lichnye prodazhi i t.d., davno zarekomendoval sebya kak neobkhodimyy i effektivnyy sposob donesti do potrebitelya informatsiyu o svoey produktsii. No sovremennyy rynok trebuet sovershenstvovaniya sistem prodvizheniya tovarov i uslug, bolee tesnogo kontakta s pokupatelem dlya obespecheniya konkurentnogo preimushchestva firmy. Kompaniya stremitsya ne prosto k informirovaniyu, ne prosto k sozdaniyu v soznanii potrebitelya nekogo ustoychivogo polozhitel'nogo obraza ? pri zavoevanii rynka proizvoditel' nuzhdaetsya v predannosti svoikh pokupateley, granichashchey s lyegkoy formoy fanatizma. Proizvoditel' sozdayet uzhe ne produkt ? obraz zhizni, uspeshno perepletyennyy s torgovoy markoy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2013
ISBN13 9783659337895
Publishers LAP LAMBERT Academic Publishing
Pages 68
Dimensions 150 × 4 × 225 mm   ·   119 g
Language German  

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