Impact of Customer Service Elements on Customer Satisfaction &loyality: a Pakistan's Perspective - Samina Jahan - Books - LAP LAMBERT Academic Publishing - 9783659241383 - September 17, 2012
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Samina Jahan
Impact of Customer Service Elements on Customer Satisfaction &loyality: a Pakistan's Perspective

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This study stands to investigate the impact of customer service elements on customer satisfaction and loyalty in B2B (Business to Business) market and to find out the most important elements of customer services which have strong impact on satisfaction in Pakistan's scenario. The nature of this study is exploratory and the selected population for data collection consists on the retailers of mobile phone companies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2012
ISBN13 9783659241383
Publishers LAP LAMBERT Academic Publishing
Pages 68
Dimensions 150 × 4 × 226 mm   ·   119 g
Language German  

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