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Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization - BestMasters Laura Hannemann
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Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization - BestMasters
Laura Hannemann
Marketing analytics offers opportunities to address common issues in lead generation, lead scoring, and lead nurturing through data insights. Nevertheless, the extent of data-driven decision-making varies in practice, and the academic literature on marketing analytics in B2B lead management remains fragmented.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 14, 2026 |
| ISBN13 | 9783658509583 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 106 |
| Dimensions | 150 × 220 × 10 mm · 158 g |
| Language | German |
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