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Context-Marketing: Der Schlussel zum Verbraucherverhalten 1. Aufl. 2021 edition
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Context-Marketing: Der Schlussel zum Verbraucherverhalten
In Zeiten der Zuvielfalt wird das Konsum- und Entscheidungserhalten der Menschen immer intuitiver, automatisierter und weniger differenziert.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 17, 2021 |
| ISBN13 | 9783658342906 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 297 |
| Dimensions | 150 × 220 × 10 mm · 498 g |
| Language | German |
| Editor | Klaus, Florian |
| Editor | Lebok, Uwe H. |
| Editor | Ohnemus, Ralph |
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