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Die Digitalisierung von Messeveranstaltern: Eine Untersuchung anhand des Geschaftsmodells Christoph Menke 1. Aufl. 2020 edition
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Die Digitalisierung von Messeveranstaltern: Eine Untersuchung anhand des Geschaftsmodells
Christoph Menke
Die Digitalisierung ist ein manifestiertes, globales Phänomen, das die Wertschöpfung von Messeveranstaltern nachhaltig beeinflusst. Gleichermaßen wird die Wertschöpfungssystematik von Messeveranstaltern aktuell und umfassend dargelegt sowie das Phänomen Digitalisierung in greifbaren Modulen strukturiert und definiert.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 24, 2020 |
| ISBN13 | 9783658315948 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 378 |
| Dimensions | 150 × 220 × 10 mm · 471 g |
| Language | German |
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