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Sponsoring-Wirkung auf das Kaufverhalten Robert Hohenauer 1. Aufl. 2016 edition
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Sponsoring-Wirkung auf das Kaufverhalten
Robert Hohenauer
Sein Forschungsansatz, quantitative Online-Studien in der Zielgruppe mit einer Kaufprozessanalyse sowie Expertenbefragungen zu kombinieren, eröffnet neue Perspektiven bei der Bewertung der Effektivität von Sponsoring.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 13, 2016 |
| ISBN13 | 9783658155728 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 217 |
| Dimensions | 150 × 220 × 10 mm · 290 g |
| Language | German |
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