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Marke neu denken: Paradigmenwechsel in der Markenfuhrung 1. Aufl. 2016 edition
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Marke neu denken: Paradigmenwechsel in der Markenfuhrung
Erich Posselt eröffnet in seinem Buch eine neue Perspektive auf den Konsumenten als emanzipierten Markenaneigner, der die Marke nicht nur kauft, sondern für sich interpretiert und für eigennützige Motive benutzt.
129 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 2, 2016 |
| ISBN13 | 9783658110949 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 129 |
| Dimensions | 148 × 209 × 11 mm · 206 g |
| Language | German |
| Editor | Posselt, Erich |
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