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Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships Benjamin Krischan Schulte 2015 edition
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Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships
Benjamin Krischan Schulte
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. The authors findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment.
228 pages, 28 black & white illustrations, 37 black & white tables, biography
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