Customer Knowledge Management: Improving Customer Relationship through Knowledge Application - Silvio Wilde - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642423666 - October 11, 2014
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Customer Knowledge Management: Improving Customer Relationship through Knowledge Application 2011 edition

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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management.


143 pages, 15 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 11, 2014
ISBN13 9783642423666
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 143
Dimensions 235 × 154 × 11 mm   ·   258 g
Language English  

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