B2B Brand Management - Philip Kotler - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642064708 - February 12, 2010
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Philip Kotler
B2B Brand Management 1st ed. Softcover of orig. ed. 2006 edition

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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.

357 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2010
ISBN13 9783642064708
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 357
Dimensions 156 × 237 × 28 mm   ·   546 g
Language English  
Contributor I. Michi

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