B2B Brand Management - Philip Kotler - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540253600 - August 17, 2006
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Philip Kotler
B2B Brand Management 2006 edition

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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.

376 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 17, 2006
ISBN13 9783540253600
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 357
Dimensions 240 × 164 × 31 mm   ·   728 g
Language French  

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