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Strategic Marketing Cases in Emerging Markets 1st ed. 2017 edition
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
166 pages, 18 black & white illustrations, 33 colour illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 10, 2017 |
| ISBN13 | 9783319515434 |
| Publishers | Springer International Publishing AG |
| Pages | 166 |
| Dimensions | 155 × 235 × 11 mm · 426 g |
| Language | French |
| Editor | Adhikari, Atanu |
| Editor | Roy, Sanjit Kumar |
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