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Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience Rajagopal
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Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience
Rajagopal
The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | February 10, 2027 |
| ISBN13 | 9783032402288 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 442 |
| Dimensions | 150 × 220 × 20 mm · 695 g (Weight (estimated)) |
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