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Retail Marketing Management: An Omnichannel Perspective Dobromir Kirilov Stoyanov
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Retail Marketing Management: An Omnichannel Perspective
Dobromir Kirilov Stoyanov
This textbook presents retail marketing management as a clear four-step process: analyzing the business environment, planning the retail marketing strategy, executing retail programs, and controlling performance.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | October 20, 2026 |
| ISBN13 | 9783032386212 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 121 |
| Dimensions | 150 × 220 × 20 mm · 278 g (Weight (estimated)) |
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