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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age Dominic Appiah
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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Dominic Appiah
The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | October 13, 2026 |
| ISBN13 | 9783032332134 |
| Publishers | Springer Nature Switzerland AG |
| Dimensions | 150 × 220 × 20 mm · 500 g (Weight (estimated)) |
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