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The Authenticity Formula: A Practical Guide for Building Meaningful Brands Across Cultures Amer Bitar
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The Authenticity Formula: A Practical Guide for Building Meaningful Brands Across Cultures
Amer Bitar
The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | August 24, 2026 |
| ISBN13 | 9783032230300 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 257 |
| Dimensions | 150 × 220 × 20 mm · 547 g (Weight (estimated)) |
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