The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations - Palgrave Studies in Practice: Global Fashion Brand Management - - Books - Springer Nature Switzerland AG - 9783030261238 - August 26, 2021
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The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations - Palgrave Studies in Practice: Global Fashion Brand Management 2020 edition

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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.

166 pages, 3 Illustrations, color; 12 Illustrations, black and white; XVII, 166 p. 15 illus., 3 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2021
ISBN13 9783030261238
Publishers Springer Nature Switzerland AG
Pages 166
Dimensions 150 × 220 × 10 mm   ·   248 g
Language German  
Editor Massi, Marta
Editor Turrini, Alex

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