Digital and Social Media Marketing - - Books - Springer Nature Switzerland AG - 9783030243739 - November 20, 2019
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Digital and Social Media Marketing 1st ed. 2020 edition

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This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.

339 pages, 36 Illustrations, color; 7 Illustrations, black and white; XV, 339 p. 43 illus., 36 illus

Media Books     Book
Released November 20, 2019
ISBN13 9783030243739
Publishers Springer Nature Switzerland AG
Pages 339
Dimensions 150 × 220 × 20 mm   ·   699 g
Language German  
Editor Dey, Bidit
Editor Dwivedi, Yogesh K.
Editor Gutierrez, Anabel
Editor Kizgin, Hatice
Editor Rana, Nripendra P.
Editor Sahu, Ganesh P.
Editor Singh, Nitish
Editor Slade, Emma L.

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