More Than a Name: an Introduction to Branding - Required Reading Range - Melissa Davis - Books - Bloomsbury Publishing PLC - 9782940373000 - April 1, 2006
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Melissa Davis
More Than a Name: an Introduction to Branding - Required Reading Range

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A modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.

240 pages, 200 colour illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 1, 2006
ISBN13 9782940373000
Publishers Bloomsbury Publishing PLC
Pages 240
Dimensions 221 × 301 × 27 mm   ·   1.29 kg

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