Emotionraising - Francesco Ambrogetti - Books - Hilborn Civil Sector Press - 9781927375389 - December 14, 2016
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Francesco Ambrogetti
Emotionraising

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Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2016
ISBN13 9781927375389
Publishers Hilborn Civil Sector Press
Pages 220
Dimensions 152 × 229 × 12 mm   ·   299 g
Language English  

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