Creating Powerful Brands - De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) - Books - Taylor & Francis Ltd - 9781856178495 - September 29, 2010
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De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
Creating Powerful Brands 4th edition

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This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

496 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2010
ISBN13 9781856178495
Publishers Taylor & Francis Ltd
Pages 510
Dimensions 190 × 235 × 28 mm   ·   940 g
Language English  

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