Sports Marketing: Creating Long Term Value - John A. Davis - Books - Edward Elgar Publishing Ltd - 9781848448414 - September 30, 2013
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John A. Davis
Sports Marketing: Creating Long Term Value

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Each theme will:• Define key sports marketing ingredients• Provide mini-case examples of various sports around the world• Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader’s thinking, and• Describe measures of the various sports marketing activities.

416 pages

Media Books     Book
Released September 30, 2013
ISBN13 9781848448414
Publishers Edward Elgar Publishing Ltd
Pages 416
Dimensions 169 × 244 × 27 mm   ·   856 g
Language English  

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