Simon Cruickshank

Principles of Business and Management Simon Cruickshank

'Principles of Business and Management' is a refreshing introductory book to business studies. It features: ? Examples which are easy to understand as they are drawn from everyday experiences. ? A wide range of questions which help the reader to appreciate the pervasive nature of business in their environment today. ? Case studies with sample answers that act as a guide to tackling examination questions while appreciating the challenges of business. ? Broad coverage of business and management concepts which are prevalent in the business world today. It is this approach that makes the book an enjoyable read as well as a powerful companion for introduction to business and management.