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The Machine Age of Customer Insight Andreas Herrmann-Pia Burghartz-Michael Loeffler-Ma
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The Machine Age of Customer Insight
Andreas Herrmann-Pia Burghartz-Michael Loeffler-Ma
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 15, 2021 |
| ISBN13 | 9781839096976 |
| Publishers | Emerald Publishing Limited |
| Pages | 240 |
| Dimensions | 247 × 173 × 20 mm · 436 g |
| Language | English |
| Editor | Bellis, Emanuel de (University of Lausanne, Switzerland) |
| Editor | Burghartz, Pia (University of St. Gallen, Switzerland) |
| Editor | Einhorn, Martin (Porsche, Germany) |
| Editor | Herrmann, Andreas (University of St. Gallen, Switzerland) |
| Editor | Loffler, Michael (Porsche, Germany) |
