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New Techniques for Brand Management in the Healthcare Sector
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New Techniques for Brand Management in the Healthcare Sector
Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
268 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 29, 2021 |
| ISBN13 | 9781799830351 |
| Publishers | IGI Global |
| Pages | 268 |
| Dimensions | 150 × 220 × 10 mm · 625 g |
| Language | English |
| Editor | Borges, Ana Pinto |
| Editor | Rodrigues, Paula |
