Localizing Global Marketing Strategies: Emerging Research and Opportunities - Janell NaKia Harvey - Books - IGI Global - 9781799809586 - October 25, 2019
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Janell NaKia Harvey
Localizing Global Marketing Strategies: Emerging Research and Opportunities

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Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 25, 2019
ISBN13 9781799809586
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   308 g
Language English  

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